CONNECT Summit County Marketing Plan

Project Overview

Overview

CONNECT Summit County is a nonprofit mental health organization focused on creating a well-informed, stigma-free community by connecting individuals and families to local mental health resources. With limited resources and a need for clearer community visibility, CONNECT partnered with our team to define a focused marketing direction that strengthened the brand, clarified its mission, and increased awareness and engagement with its services.

Solution

This project delivered a clear, research-informed marketing solution that aligned CONNECT's mission with the needs of the community. Working closely with leadership, the team synthesized stakeholder input, market research, and existing materials to define a focused marketing direction and simplify how CONNECT communicates its value. The outcome was a cohesive marketing plan and consumer-facing presentation that clarified the brand, streamlined the path to services, and supported consistent, high-impact outreach across channels.